## A+ Content Image Specs: Quick Reference Guide

**If your [Amazon](https://www.amazon.com/) A+ image specs are off, your upload can get rejected.** The main checks are simple: use **RGB** images in **.jpg, .bmp, or .png**, keep each file **under 2 MB**, and set images to at least **72 dpi**.

Here’s the short version:

- **Basic A+** uses a **970 px** layout and allows **up to 5 modules**
- **Premium A+** uses a **1,464 px** layout and allows **up to 7 modules**
- **Comparison charts** use **150 × 300 px** product images and support **up to 5 products**
- **Brand Story** specs were not listed, so I’d check **[Seller Central](https://sellercentral.amazon.com/)**
- **Video and interactive modules** sit inside **Premium A+** and usually appear in **“From the Manufacturer”**

In other words, the baseline rules stay the same, but the layout size, image dimensions, and module count change by content type. That’s what affects how your page looks on desktop and mobile, and it’s often where upload errors start.

**Quick Comparison**

| Content Type | Main Image/Layout Spec | Limit | Notes |
| --- | --- | --- | --- |
| **Basic A+** | **970 px** module width | **5 modules** | Common images include **600 × 180 px** logo and **970 × 600 px** header |
| **Premium A+** | **1,464 px** canvas | **7 modules** | Old Basic A+ assets often need to be rebuilt |
| **Brand Story** | Not provided | Not provided | Check **Seller Central** before building |
| **Comparison Charts** | **150 × 300 px** per product image | **5 products** | Static image links to product pages |
| **Video / Interactive** | Part of **Premium A+** | Varies by Premium setup | Usually shown below the fold |

## Dimensions & Specs for Basic A+ Content on Amazon

### Image Dimensions

All Basic A+ Content modules use a standard width of **970 pixels**. The height changes based on the module. Two common specs are:

| Module | Dimensions |
| --- | --- |
| Company Logo | 600 × 180 px |
| Full Image (Header) | 970 × 600 px |

### Placement Behavior

A+ Content uses a responsive layout. On desktop, modules display at **970 px** wide. On mobile, those same modules stack vertically.

### Module Limits

Basic A+ Content is limited to **5 modules per product detail page**. That makes each slot matter, so every module needs to do a clear job.

## 2. Amazon Premium A+ Content

Premium A+ takes the Basic A+ layout from **970 pixels** to **1,464 pixels**.

That extra width gives you more room to work with. But it also means you can’t just drop in the same assets and hope they still look right. In most cases, you’ll need to rebuild Basic A+ creatives so they fit the wider canvas cleanly.

### Image Dimensions

Create source images for the **1,464-pixel** canvas. If you already have Basic A+ assets, plan to remake them for Premium A+. A design that looked fine at 970 pixels can feel stretched or awkward once the layout gets wider.

### Module Limits

Premium A+ supports **up to 7 modules** per detail page. That gives you **2 more modules** than Basic A+, which can help if you need extra space for product details, comparison sections, or richer visuals.

## 3. Amazon Brand Story

Verified Brand Story image specs are not included in the source material, so **check Seller Central** for the current requirements before you build anything.

## 4. Amazon Product Comparison Charts

Comparison charts are where space gets tight. Unlike larger A+ hero layouts, these charts are smaller, fixed, and tied to specific products. That means image size and module capacity matter a lot more, and small layout mistakes stand out fast.

### Image Dimensions

Each column uses a **150 × 300 px** product image as its header.

### Placement Behavior

These images are static and link to product detail pages.

### Module Limits

One chart supports up to **5 products**.

## 5. Amazon Video and Interactive Modules

Video and interactive modules are part of **Premium A+**. This group includes hotspot images and carousel modules.

## Where the Specs Differ Most

The biggest gaps across these content types come down to **layout width**, **image sizing**, and **how many modules you can use**.

Basic A+ uses **970 px** modules, with **up to 5 modules per page**. Premium A+ goes bigger at **1,464 px**, and lets you use **up to 7 modules**.

Comparison charts follow a more fixed setup. Each product column uses **150 × 300 px** product images. Brand Story is a little different: you need to **check the specs directly in Seller Central** before you start building.

## Pros and Cons by Content Type

| Content Type | Pros | Cons |
| --- | --- | --- |
| **Basic A+** | Lowest production effort; fastest path to launch; simpler static layout | Least creative flexibility; relies on static image and text modules |
| **Premium A+** | Most creative flexibility; supports richer interactive modules | High production overhead; Requires Premium A+ eligibility; more complex specs |

## Conclusion

Each A+ content type has its own role. **Basic A+** works for standard product assets. **Premium A+** gives you more room for story-driven sections. **Brand Story** helps shoppers get a feel for the brand. **Product Comparison Charts** make side-by-side education easier. And **Video/Interactive Modules** are best when engagement matters most.

Before you upload anything, check the pixels, file format, color mode, size limits, and any module-specific rules. Use the spec table above as your final pre-upload checklist.

## FAQs

### Why do A+ image uploads get rejected?

A+ image uploads usually get rejected for a simple reason: the files don’t match Amazon’s specs. The most common problems are the wrong dimensions, unsupported file types, or image quality that’s too low.

### Do I need to redesign images for Premium A+?

Premium A+ may require image updates, but that doesn’t always mean you need to redo everything from scratch.

### Where can I find Brand Story image specs?

Brand Story image specs are listed in Amazon’s A+ Content image requirements.